Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

Catalog


On the Catalog tab you can quickly create, edit, and delete categories and products. Here is what you will find on the subtabs:

Products

Here you can list, edit, add, and delete new products in your store.

Categories

In this subcategory, you can separate your products into different groups.

Monitoring

This is a summary of your shop categories including empty categories, disabled, and out-of-stock products.

Attributes and Values

This is a very powerful feature that enables you define product attributes, group them, and then assign them to products. This can be a big timesaver as well as really useful to your catalog and your customers.

Features

This is a great way to add a list of product features to a separate tab underneath the main product description. This is a good place to put all the information a customer might want to know without cluttering the main product description. See Chapter 3, Merchandising for Success.

Suppliers

You can enter the names and extra information about your suppliers. There are a number of good reasons for doing this. If your supplier is a trade secret then this one is not for you.

Image Mapping

This is cool. Assign multiple clickable zones to an image so that different product pages can be opened by a single image. Go and have a look on the Image Mapping subtab. A full guide is given there.

Tags

Create tags for any or all of your products, and assign different tags for each language.

Attachments

This is potentially very useful. Here is an example. On the Attachments tab click on Add new attachment. An attachment is a file, perhaps an image or a PDF file. Then on your product creation page you can click on its attachment tab and add as many attachments as you like. Now on the products page that the customer sees, there will be a downloads tab. This is great for technical documents, instructions, large images, or anything else you might want the customer to have access to but do not want to actually put in the product description.