Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

Preferences


Lets you configure and fine-tune some of your store’s details:

Subtabs

Description

General

Enable your store, multistore, or SSL here.

Orders

Set up the minimum purchase total required, the order process type, enable guest checkout, and others.

Products

This subtab has loads of options, all to do with products and how they are presented. There’s more on this in Chapter 5, Tools, Newsletters, Extra Income, and Statistics.

Customers

Customer-related options, most notably the B2B mode.

Themes

Enable your theme for your e-commerce.

SEO & URLs

Enable Friendly URL and set up titles and urls for standard page in PrestaShop.

CMS

This is the PrestaShop Content Management System. It can create and manage all of your articles here. The CMS is covered in Chapter 4, Getting More Customers, as well as how to write articles.

Image

Use these settings to customize the look and feel of your store. This is covered in Chapter 2, Back Office.

Store Contacts

Provides a complete physical store contact information. Obviously, this is only useful if you have a physical store.

Search

Configure the importance of different factors for PrestaShop search. More information is provided in Chapter 4, Getting More Customers.

Maintenance

Active or deactivate your store on maintenance mode.

Geolocation

Allows your store to identify customer location.