Articles are what you give to people as an incentive to visit your website, especially when they are not considering a purchase. By creating high quality, useful articles, you can attract visitors through search engines, create loyalty, and subtly promote products.
Most of your visitors are probably not planning on reading all of your articles or even a single page. They are most likely looking for a fact, figure, or piece of information.
The goal is to make it very easy for them to find and even more compelling to continue reading.
Reading from a screen is more difficult than reading from a book. That is why you need to consider making readability as high as possible when writing your articles. If you have a subject people are interested in (which you will find out when they visit repeatedly) and you focus your efforts in making your pages easy to get information from, then people will like your...