This quick guide will help you create a monthly plan for perpetual improvement of your website. The key is to be as efficient as possible and take up as little time as possible, but at the same time, making sure that nothing is being neglected.
Write down a list of all the different marketing activities you are involved in and, next to that, the frequency with which you think you should be doing them. Next to that, also write the amount of time (in hours) you think it will take.
Write down a list of all the optimization activities that you expect to engage in, and (like you did in the previous point) the frequency and expected time you will take for each activity.
Now do exactly the same as the previous step, but this time, as an estimate for adding new content. This includes articles, categories, and products.
Now estimate the amount of time that you will set aside for customer service and the handling of orders (which you will probably be doing quite frequently...