Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

Shop categories


Creating product categories, like most things in PrestaShop, is easy and we will cover that soon. First we need to plan the ideal category structure, and this demands a little thought.

Planning your category structure

You should think really hard about the following questions: What is your business key – general scope or specific? Remember, if the usability is complex for you, it will be difficult to get future customers. So what will make the navigation simple and intuitive for your customers? What structure will support any plan you might have for expanding the range in the future? What do your competitors use? What could you do to make your structure better for your customers than anybody else's? When you have worked it out, we will create the category structure and then we will create the content (images and descriptions) for your category pages.

First you need to consider what categories you want for your product range. Here are some examples:

If your business is geared...