Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface

Test settings


Product categories often require unique settings for testing. For example, the riding experience in cars or airplanes can be tested in simulators that submit participants to conditions that parallel real conditions. Driving ranges for car testing are roads that simulate various driving conditions--from smooth paved highways, to bumpy, water flooded dirt roads. Flight simulators range from inexpensive, software-based products that are sold to gamers and hobbyists, to very expensive civilian and military aviation devices that replicate the physical condition of any flight condition. Such devices are very effective in training pilots.

The preceding picture shows a few examples of car and airplane cabin simulators that help car designers study the riding experience in a moving vehicle, at a high-fidelity of precision and predictability. Other physical products are ideally tested in conditions that simulate a relevant use case. In addition to simulations, there are other parameters...