Have your cake and eat it too – combining approaches
Similar to many things in life, custom integrations and out-of-the-box solutions don't always have to be either/or. Instead, they can be utilized in tandem to take advantage of the strengths implicit in both in order to provide an alternative pathway toward implementing effective solutions in both a cost-effective and timely manner.
One of the many benefits of using a hybrid approach is that it allows you to keep the tools and processes that you love, while still being able to iteratively improve upon them in order to generate more productivity and usefulness from your existing process. For example, perhaps you have a service that you are using for internal communications in your organization. It works great, and collaboration and communication across teams have never been higher, but you often find yourself bouncing back and forth between it and Marketing Cloud to perform mundane tasks such as seeing how your current...