Book Image

Automating Salesforce Marketing Cloud

By : Greg Gifford, Jason Hanshaw
Book Image

Automating Salesforce Marketing Cloud

By: Greg Gifford, Jason Hanshaw

Overview of this book

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.
Table of Contents (20 chapters)
Section 1: Automation Theory and Automations in SFMC
Section 2: Optimizing Automation inside of SFMC
Section 3: Optimizing the Automation of SFMC from External Sources
Section 4: Conclusion

Comparing Automation Studio and Journey Builder

Now we know what both tools are and a good amount of detail on each of them, it's time to compare and contrast them. We know both tools are super-powerful and effective, but each is different and unique. There are strengths and weaknesses of each, as well as fun little nuances and unexpected behaviors.

This is true not just in general capability, but also in things such as planning, strategy, execution, tracking, and more! How you build a program or journey can have a great effect on the output, including things such as throughput, efficiency, integration, and capabilities.

Let's dive into these differences and see what we can find.

The key differences

There are quite a few different discussions that can be had about the differences between the two tools. These differences do not necessarily mean weaknesses nor are otherwise negative. In many of these cases, there is no clear-cut winner, they just are different...