Comparing Automation Studio and Journey Builder
Now we know what both tools are and a good amount of detail on each of them, it's time to compare and contrast them. We know both tools are super-powerful and effective, but each is different and unique. There are strengths and weaknesses of each, as well as fun little nuances and unexpected behaviors.
This is true not just in general capability, but also in things such as planning, strategy, execution, tracking, and more! How you build a program or journey can have a great effect on the output, including things such as throughput, efficiency, integration, and capabilities.
Let's dive into these differences and see what we can find.
The key differences
There are quite a few different discussions that can be had about the differences between the two tools. These differences do not necessarily mean weaknesses nor are otherwise negative. In many of these cases, there is no clear-cut winner, they just are different...