Book Image

Automating Salesforce Marketing Cloud

By : Greg Gifford, Jason Hanshaw
Book Image

Automating Salesforce Marketing Cloud

By: Greg Gifford, Jason Hanshaw

Overview of this book

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.
Table of Contents (20 chapters)
Section 1: Automation Theory and Automations in SFMC
Section 2: Optimizing Automation inside of SFMC
Section 3: Optimizing the Automation of SFMC from External Sources
Section 4: Conclusion


Well, that's it for the general overview. That is not to say our journey into Script activities and SSJS is done. Far from it. Like, super far from it!

In this chapter, we went over what a Script activity is and how it interacts with SSJS and AMPscript, which helped us to understand the basics of syntax on a Script activity in the Marketing Cloud. We followed this with an in-depth overview of SSJS in Marketing Cloud, which helped to give us the background inside of SSJS that we needed in order to learn about the capabilities of a Script activity. From there, we began to dive into the amazing capabilities that you have when using SSJS in a Script activity, such as utilizing Core functions to automate some repeatable tasks via scripts. Then, we ended our chapter with a real-life example of what a Script activity can be and how it was built.

In the next chapter, we will be diving into API capabilities in SSJS as well as Script activities in general. This is where we...