Book Image

Automating Salesforce Marketing Cloud

By : Greg Gifford, Jason Hanshaw
Book Image

Automating Salesforce Marketing Cloud

By: Greg Gifford, Jason Hanshaw

Overview of this book

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.
Table of Contents (20 chapters)
Section 1: Automation Theory and Automations in SFMC
Section 2: Optimizing Automation inside of SFMC
Section 3: Optimizing the Automation of SFMC from External Sources
Section 4: Conclusion

Chapter 7: The Power of In-Step APIs

Now that you've been introduced to the magic of Script activities, we wanted to bring you to the next level up – in-step API execution. What exactly is in-step application programming interface (API) execution? For us to define that and how to utilize it to make your Marketing Cloud capabilities so much more powerful, we need to cover the following topics:

  • What are APIs? A very quick general overview of APIs.
  • The REST and SOAP APIs in Marketing Cloud: An overview of the two types of API (REST and SOAP) that are available inside Marketing Cloud.
  • How are the native scripting functions and WSProxy best used in the platform?
Here, we will look at some of the simpler, native functions in the platform around API calls, as well as at utilizing WSProxy, which is one of the easier ways to handle in-platform API calls.
  • How can we utilize the Script.Util functions to make REST API calls? Here, we will look at ways to...