Summary
You should now be very aware of not only where Salesforce Marketing Cloud came from, but its current capabilities and multiple channel usages. With the multi-channel and cross-channel options, Marketing Cloud has grown into a titan of the market and become one of the most popular and powerful platforms.
Along with general Marketing Cloud knowledge, you should also be well versed in the two existing, baked-in automation tools inside of Salesforce Marketing Cloud. Both Automation Studio and Journey Builder are very powerful in their own right, but each has weaknesses, specializations, and considerations. These can make a huge difference in your path forward in your automation adventure.
You can now better determine which tool fits better where, and all the caveats and considerations you need to take into account when implementing them. It is always better to utilize both where possible – rather than doing an or comparison, it should be an and consideration.
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