An overview of the required files and structures for Journey Builder
When a contact enters this custom activity at a given juncture in the journey, we're able to access their data programmatically and take some action, as defined by the structure of our application integrating with Marketing Cloud. Let's imagine that we have a complex customer journey that contains several touchpoints within our journey that interacts with customers utilizing email, text, or push communications.
We've got a great direct mail service that we've been using in our ad hoc campaigns, and we'd like to utilize that service to automate our mailers whenever someone has reached a specific point in our journey (say, after a recent purchase). While we could build an automation or scheduled service to do this, these services do not operate in real-time and might not be adequate for reaching our customers as quickly as possible in order to generate conversions.
Here, we could configure...