Multi-channel and cross-channel marketing
Before digging into Marketing Cloud's foray into multi-channel and cross-channel marketing, our initial goal is to make sure we are all aware of what they are. Without knowledge of what multi-channel marketing or cross-channel marketing is, it doesn't really make as much sense or show the same level of impact, so we will give some quick insights into what they are.
Multi-channel marketing
Multi-channel marketing leverages multiple communication channels and mediums, utilizing channels such as the following:
- Email marketing
- Mobile SMS/MMS and push
- Direct mail
- Social media
Leveraging multiple channels allows you to unify the numerous interactions your customer has with the marketing messaging they are receiving. Almost all messaging services are now multi-channel marketing, but even just a couple of years ago, this was a very strong selling point and something that only a few platforms had the capability...