Performance and efficiency in your architecture
We feel this statement is a great mantra to have whenever you work with any automation in Salesforce Marketing Cloud. Without the proper planning and preparation, your automation is not going to perform at peak levels, especially as your needs and capabilities grow. We usually look to have equal parts planning and development to ensure that what we are looking to build is the solution we need. We would ask ourselves the following questions about every project or automation we work on:
- Will the solution solve the problem?
- Is the solution your best path forward to meet your needs?
- Does this solution consider all future scenarios?
- Can the solution handle triple the volume and frequency that's currently expected?
- Is the solution fully planned out and developmentally sound?
Now, these are not the only things to consider...