Book Image

User Experience Mapping

By : Peter W. Szabo
Book Image

User Experience Mapping

By: Peter W. Szabo

Overview of this book

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Dedication
Preface
Free Chapter
1
How Will UX Mapping Change Your (Users) Life?
12
References

3 Cs – the process to turn stories into reality


Ron Jeffries and his co-authors created a great summary of the user story process. The 3 Cs stand for Card, Conversation, and Confirmation. Going through those three steps in this order will enable you to deliver solutions to the users' problems. 

Card

The size, the shape, and what's on the back of the card are all irrelevant. As long as it's writable and movable, almost any object can serve as a medium for your story. With that said, a stone tablet is a bit less practical than a sticky note (often called Post-it note after the famous brand), so most people prefer sticky notes for story cards.

The biggest advantage is that they stay on a vertical surface, like a wall. Also, user story maps are often created on walls. This has many benefits. First of all, it forces people to stand up. This creates much better discussion dynamics, while also shortening the average length of the meeting, forcing people to focus, and optimizing the communication....