Book Image

User Experience Mapping

By : Peter W. Szabo
Book Image

User Experience Mapping

By: Peter W. Szabo

Overview of this book

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Dedication
Preface
Free Chapter
1
How Will UX Mapping Change Your (Users) Life?
12
References

Is it possible to change behaviors?


We hate being manipulated or told what to do and how to do it, even if it's for a good cause. Although people love a degree of guidance, this is dwarfed by the loss of choice. Luckily, unnoticed change works brilliantly. Although some people would say it's a deadly sin to even try such techniques, I will show you that it's possible. 

Soon, I will tell you a story about a lucky dwarf, but first a quick trick. Think of a number between one and ten! Don't think much about it, just make a mental note of the first number that came to your mind; my bet is that it's the number seven. Did it work? 

I learned this trick from the mind reader and author Nick Kolenda. This is probably the best example of priming I have ever encountered. There is no mind reading or magic involved. Nick's trick works, because of the exposure to certain words in that paragraph, notably dwarf, lucky, and deadly sin. Even a subtle exposure to those concepts will activate a schema or a thought...