Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Chapter 8: Metrics to Measure the Platform Outcome

In the previous chapter, we understood that an operating model explains the way and structure in which organizations create value for their customers. We also looked at the various components of the operating model. We learned that the most significant difference between the operating model for a linear product and the platform is the structure that focuses on creating value for one dimension of customers versus the entire ecosystem. We discussed the team structure that is effective for platforms and we also learned about the governance model needed for the smooth functioning of those teams. We also discussed the elements of the Platform Ways of Working, including culture, skill development, and roles and responsibilities.

In this chapter, we will understand how to measure the performance of a platform. Here, performance refers to how successful or unsuccessful the platform is as a whole. Also, you will notice that measuring the...