Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Mistakes to avoid during platform backlog prioritization

As we looked at some of the challenges that product managers face while prioritizing capabilities for platforms, they also make inevitable mistakes during this process. Most of it is the result or outcome of our approaches that we take for linear products. Because of the multifaceted and multilayered design and nature of platform business, we cannot apply the same methods and techniques for feature prioritization that we use for linear products. And while undertaking prioritization with this new way of thinking, there are some mistakes that we should be mindful about. Let's discuss these in detail:

  • Building Uber for something: In the last few years, you have probably heard the phrase that company X is Uber for something. Following the initial success of Uber, entrepreneurs started believing that if we pick up any service and create a crowdsourced platform for that service, we will have the same success as Uber. The...