Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Prerequisites to start the transition

Assume that after all the research, analysis, and validation, you have concluded that it is viable for you to transition from a linear business model to a platform model; the question is how will you execute this transition and where should you start?

Before you start executing the transition, there are certain details that you should understand and identify, such as which is your stronger side, what your core capabilities are, and so on. Let's go deeper into understanding what the aspects are that you should know and define as the first step in executing the transition to a platform business model:

  • Know your core offering: When you have a linear business, over the years, you will have developed many offerings for your customers. But when you want to transform to a platform model, you should focus on your core service or offering and start with that rather than platforming multiple services and offerings simultaneously. For example...