Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Defining the platform MVP

Now that we have identified the capabilities, the next step is to carve out the platform MVP from those capabilities. And to slice out the MVP, we should prioritize the capabilities and identify the must-have capabilities to complete the end-to-end flow for all the entities.

Prioritizing capabilities

The prioritization of the functional capabilities will depend on the business strategy and the focus of the platform strategy. For example, adding capabilities to enhance the producer's experience versus the consumer's experience will depend on which side of the platform you want to grow. But the bare minimum capabilities required for the end-to-end functioning of the platform must be added on both sides. However, for technical capabilities, we should focus on building the platform's foundation first and then move on to make it scalable and extensible.

As a product manager, you must be aware of different prioritization techniques. We will...