Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Chapter 7: Creating a Platform Operating Model

In the last chapter, we looked at executing a launch strategy and the different elements of launching a platform. The trickiest part about launching a platform is to solve the sequence on how the platform is launched between producers and consumers. The onboarding of producers and consumers must be planned based on the growth strategy of the platform to create a strong network effect, such as onboarding renowned producers first or offering free trial periods to consumers to attract more of them to the platform. In the previous chapter, we also explored the overarching marketing plan that should be used for launch and beyond. We also discussed the factors that must be considered for the timing of the launch.

In this chapter, we will start with understanding the operating model and learning the differences between the platform operating model and the linear product operating model. We will understand the different components of a solid...