Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform


In this chapter, we learned that a digital platform acts as a glue that ties all the entities together to deliver value. We saw that digital platforms are mediators that enable a connection between producers and consumers whereas, in linear products, producers directly communicate with the consumers. This direct connection doesn't let the linear products scale, limiting their user base and consumer reach. We looked at how producers are scattered in the linear world, whereas digital platforms aggregate and accumulate them in one place, creating a healthy competition. This competition offers better choices and lower prices to consumers. Linear products limit options for consumers and restrict more extensive reach for producers, whereas digital platforms are built on this very foundation of creating strong network effects.

We understood that linear products and digital platforms are fundamentally different, and hence the exact same product management techniques cannot...