Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Factors impacting launch timing

One of the most important questions that arise before the launch is about the right time for the launch. There is no right or perfect time to launch your platform, but there are some factors that you should consider when deciding the timing of the launch. These factors are not restricted to a first-time launch but should be considered for all the major releases and milestones.

These factors are not mandatory, and some of them will not even apply all the time. Still, when contemplated, they are valuable and can reduce the chances of your platform getting off to a slower start. Hence, it is advisable to consider these factors while deciding the launch date for your platform. Let's discuss these factors in detail, as follows:

  • Readiness of the platform: The first—and most crucial—factor to consider for the launch is when the platform will be ready. The readiness of the platform is not just the development of the MVP. It also...