Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Starting the transition

After all the research, analysis, and finishing the prerequisite steps, you will have the strategy in place for which customer side to expand, the offering to focus on, and how to motivate the users. The marketing team will start their research by captivating the market share of the new user group, experimenting with different communications, and beginning to create initial awareness about the platform approach.

In this stage, product managers, along with other team members and product stakeholders, will start planning the features and capabilities. This is the introduction phase of the product life cycle that consists of development and launch, but it will be different from the brand-new platform. You will have an established brand, existing users, analytics data from the existing business, and expertise in the domain. You should make use of all your existing resources to transition your linear business to a platform model.

For the development stage of...