Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform


This was the first chapter that covered the execution part of the platform product management. We started by understanding the platform roadmap and its relationship with the business and platform strategy. Then, we looked at different roadmap elements and how the platform roadmap is different from the linear product roadmap.

While exploring how to create the roadmap, we understood that platform roadmap creation consists of three phases: defining platform capabilities, defining the platform MVP, and creating the platform roadmap. Each of these phases has its own steps and sub-steps. For example, defining platform capabilities includes mapping an end-to-end user journey and extracting capabilities from that journey.

Similarly, defining the MVP involves the prioritization of capabilities and touchpoints. And, lastly, roadmap creation involves the definition of milestones and organizing capabilities against milestones. We also noticed how each of these steps is different...