Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Chapter 9:Ongoing Backlog Prioritization

In the previous chapter, we explored how to measure the performance of the platform. We understood how each characteristic of the platform business could be tracked using different metrics to determine the overall success of the platform. We also discussed different steps involved in the outcome measurement process of any product and how each of those steps is different for platforms. The biggest differentiator is the metrics that we collect and analyze for linear products cannot be applied to measure the platform's performance. The success of the platform depends on connecting its producers with consumers and creating a network effect. Hence, all the metrics are aimed at measuring the network effect.

In this chapter, we will understand how to prioritize the features and capabilities of the platform. We will explore metrics-driven prioritization and understand how to utilize the data from the metrics discussed in the last chapter. We...