Two decades of digitalization has changed business. Traditional businesses are facing digital disruption across the globe and this will undoubtedly be a permanent state for all industries in the years to come.
Digital disruption posed by high-tech companies is forcing traditional businesses to go through DX by adopting new technologies and redesigning the way they do business with their customers in order to stay competitive. Otherwise, if they failed to implement digital transformation, they would go out of business and have to start all over again.
This DX is not going to be an easy task, but CRM offers a lifeline and can help to resolve some of the pain. It achieves this in two different ways by utilizing these points:
Traditional companies have a customer base and market knowledge.
Traditional businesses have a vast amount of data and information they could leverage.
Many of the customers that I have met and been engaged with in recent years are facing competition from digital disrupters...