Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
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In the last chapter of this book, I want to explore how CRM platforms differ in today's market. This will provide you with some insights into the essential elements and parameters for selecting a CRM platform for your business.

We are going to talk about the elements and characteristics that make a successful CRM implementation in today's environment. What we won't be doing, however, is comparing CRM products explicitly. Instead, we will explore the ecosystem that a new CRM solution should support in order to help business to successfully face the challenges of today and tomorrow.

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