Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
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GDPR from a business point of view

From a business point of view, you want to look at GDPR as an opportunity to optimize processes and build trust with your customers, while also improving their satisfaction level with your company.

For a minute, let's think about what GDPR could hold for your company:

  • You can rethink how you engage with customers and customers' data.

  • It can make you think, "How can I best use customer data with explicit consent?"

  • It provides a platform to innovate on.

  • It allows you to build a culture where GDPR compliance is not a burden but brings benefits to your company.

Indeed, GDPR provides an excellent opportunity to improve the loyalty of your customers, since if customers have visibility over the data you keep and process, their trust in your business will remain, if not improve. Because of that very fact, it is essential that you provide your customers with easy access to GDPR-related information services in order to increase your business volume with your customers...