Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
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What is GDPR?

GDPR covers personal data protection and privacy for the citizens of the European Union. No matter where they are in the world, all businesses dealing with European Union users and clients are affected by this law. For example, Facebook has its headquarters in California, in the United States; however, since you can use Facebook in European Union countries, the company must comply.

GDPR was adopted by the European Parliament on the 27th of April, 2016, and was enforceable throughout the European Union by May 25th, 2018. GDPR replaces the 1995 European Data Protection Directive.

The regulation aims primarily to give control back to European citizens and residents over their personal data, or Personal Identifier Data (PID). GDPR is designed to simplify the regulatory environment for international businesses by unifying the regulations within the European Union.

GDPR helps companies to regulate a number of processes that they'll face when it comes to dealing with and storing the...