Social selling is the process of developing sales over social network platforms and it is an integrated part of the modern sales process. This has been increasingly taking place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, and as a result, it is becoming an integrated part of CRM processes across most industries.

Examples of social selling techniques include branding and interacting directly with potential buyers and customers, which will help you to develop leads and opportunities with integrated social listening in your CRM strategies. The concept is gaining huge popularity in a variety of industries, such as financial advisory services, the automotive industry, and consumer products.

Social selling is the main source of income for a selection of social media platforms, such as LinkedIn, while social advertising is the main revenue source for Facebook. With LinkedIn having 675 million monthly active users (MAU) in 200 countries and...