Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
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To cloud or not to cloud?

Just recently, I had a conversation with the business and IT stakeholders of a big retail chain. This business was evaluating whether to move its business applications to the cloud. It had to face the following questions:

  • What options are there?

  • What are the best practices?

  • Should all applications move to the cloud or only some of them?

  • What are the pros and cons of private cloud versus public cloud?

The company wanted to understand the integration and deployment options. This element was mainly focused on how to set up a hybrid application infrastructure in order to benefit from cloud services and on-premise.

We've covered all these topics in detail in Chapter 7, CRM Integration Strategies, and Chapter 8, Cloud Versus On-Premise Versus Hybrid – The Deployment of a CRM Platform, but you'll remember that the conclusion was that if a company wants to move completely to the cloud, but not all in one go, the best option is to choose a platform that can provide a hybrid deployment...