Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
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Chapter 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY

Why and how is the emergence of artificial intelligence and big data solutions important to CRM design?

in this chapter, we will be exploring how Artificial Intelligence (AI) and Machine Learning (ML) can support your CRM processes and, in turn, enrich traditional business applications. This will enable higher process automation and, as a result, better business orchestration.

We will be looking at examples of how these newer technologies could be embedded into customer processes in order to provide self-service and automated customer interactions, while delivering recommendations and personalized customer experiences at an affordable price. We will talk about the development of AI in recent years, its current state, and finally, how AI could actually be implemented into every business' CRM usage.

We are in an amazing period of human development; technological innovations, which are already fast, are accelerating...