Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

All About Configuring Products

You can’t have an online store without something to sell. Before we can sell something, we have to add products to our store. But before we can even do that, we have to know the different kinds of products we can add to our store.

In this chapter, we’re going to look at three types of products that are included in the free WooCommerce plugin. We’re also going to look at the Product bundles (https://woocommerce.com/products/product-bundles/) and Subscriptions (https://woocommerce.com/products/woocommerce-subscriptions/) that are available through premium extensions on the WooCommerce website. Each of these types of products has unique features, and choosing how you want to display your products in your store is an important decision.

In this chapter, we’re going to look into the following topics:

  • Simple products
  • Variable products
  • Digital products
  • Product bundles
  • Subscriptions

All of these...