Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Organizing Products

Once you’ve added products to your store, it’s time to start thinking about the organization of your store. WooCommerce automatically lists products on your Shop page and if you’re new to e-commerce, you might decide that’s enough and stop there.

But there’s actually a lot you can do to improve the organization of your store, and this organization can have a huge impact on the revenue your store generates.

As an example, in 2017, WooCommerce updated the category structure on its site. It reorganized 17 top-level categories into 7 top-level categories with subcategories.

This one change improved the conversion rate of anyone landing on a category page by 20%. That’s a massive improvement, and what’s great is that this helps both the store owner by getting more revenue and the user by making it easier to find the information they need.

Having a great structure for your store will also naturally help with...