Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

The Average Person is Above Average

There have been numerous studies on how “social norming” affects our behaviors. Often, when we see how other people are performing, we begin to compare ourselves to the norm and start to adjust accordingly. Our social standing among our peers turns out to be a strong motivator for us regardless of whether we think others recognize our standings or not.

Interestingly, when researchers study how people perceive themselves relative to others, the majority consider themselves to be “above average” at almost anything you ask them about. This of course, is statistically impossible.

In a survey of faculty at the University of Nebraska, 68% of the faculties rated themselves in the top 25% percentile for their teaching abilities.141 Similarly, a survey done on Stanford MBA students showed that 87% of them believed their academic performances to be above the medium. 142 Even among high school students, a survey attached to the SAT...