Core Drive 3: The Bigger Picture

Core Drive 3: Empowerment of Creativity & Feedback is a great Core Drive on many different levels. It taps into our innate desire to create, by providing us the tools and power to direct our own gameplay and giving us the ability to affect the environment around us through our own imaginations.

Unfortunately, Core Drive 3 is often the most difficult to implement into a product design, primarily because it requires so much attention from an already attention-deficit society. In an age of information overload, people have shorter attention spans in order to filter out all the worthless content they are bombarded with on a daily basis. So unless you design your experience with finesse, people will likely shy away from committing the time and energy needed to invest their creativity into something. That is why Core Drive 3 is more commonly seen effective in the Scaffolding and Endgame Phases, as opposed to the Discovery and Onboarding Phases.

Once...