Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Those who directly contributed to the book

I want to thank Wendy Lim (who prefers to be known as Average Joey), as well as Zen Trenholm, who have relentlessly combed through my book and fixed up many of my careless mistakes, as well as pointed out unclear or inappropriate content within my blind spots. I want to thank Jerry Fuqua for bringing his Ph.D. discipline into editing my book and making me a better writer. This book would have embarrassed me without me knowing it if it wasn’t for you. Many thanks to Ping-Hsiang Chen for designing all the logos for my personal brand as well as the book cover of this book.

I want to thank Christine Yee and Monica Leonelle for helping out with research and content. I also want to thank Jun Loayza, Sergey Znutin, Michael Jensen, Victoria Pan, Solomon Rajput, Morlion Thijs, Belal Sweileh, Mike Finney, Mauro Ghibaudo, and Mark Welch for providing feedback as they read through the book. I want to thank Mario Herger for giving me the extra push...