“I overpaid for my product. Take that, suckas!”
Based on the above, it’s easy to see how eBay uses Core Drive 2: Development & Accomplishment to make the experience more fun and addictive for the Seller. But what about the Buyer? What makes a buyer want to continuously buy on eBay?
From the buyer’s perspective, the genius thing about eBay is that when a purchase is made, you aren’t just buying something online like you do on other eCommerce platforms. No, instead of feeling that you are just acquiring some items in exchange for your money, you feel like you’ve actually Won!
Sure, after some adrenaline-filled bidding at the end, you may have ended up paying ten percent more than you otherwise would have, but you at least achieved victory over those eleven other bastards who were bidding against you!
“Take that suckas! It’s mine!”
Instead of just paying your way to success, which anyone could do easily, you worked hard...