The First Gamification Site that I was Addicted to
One of the most popular blog posts on my website is a list of the “Top 10 eCommerce Gamification Examples that will Revolutionize Shopping.” At the top of this list is eBay (full disclosure – I worked with eBay on a couple projects in 2013)54.
eBay.com is an online auction site that was founded in 1995, fairly early in the World Wide Web era. It became one of the largest Dot Com boom successes, and as of today it is one of the leading tech companies in Silicon Valley. It is also one of the earliest eCommerce companies that built gamification into its core DNA. If you plan to create a simple, generic eCommerce site, it’s not necessarily intuitive to include a competitive bidding system or a scored buyer-seller feedback interface. Nor is it obvious to provide a “path to level up” through achievement symbols such as Yellow, Purple, and Golden Stars, as well as creating a Power Seller status system...