Left Brain vs. Right Brain Core Drives
A key aspect of the Octalysis Framework is the difference between Left Brain and Right Brain Core Drives.
The Left Brain Core Drives involve tendencies related to logic, ownership, and analytical thought. They are expressed in the following three Core Drives:
- Core Drive 2: Development & Accomplishment
- Core Drive 4: Ownership & Possession
- Core Drive 6: Scarcity & Impatience
The Right Brain Core Drives are characterized by creativity, sociality, and curiosity and as illustrated by the following:
- Core Drive 3: Empowerment of Creativity & Feedback
- Core Drive 5: Social Influence & Relatedness
- Core Drive 7: Unpredictability & Curiosity
(Note: there will be several points later in this chapter where you may find the need to refer back to the reference above.)
Again, it is worth noting that the terminology of “Left Brain Core Drives” and “Right Brain Core Drives” does not necessarily...