Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

The First Virtual Pet Game

When I was in fifth grade, it was my third year back in Taiwan after living in South Africa for six years. Those years were very difficult for me, both academically and socially. My level of Chinese was significantly behind all my peers, and my grades were very poor.

Back then, there would be Chinese quizzes where each time you wrote a character incorrectly, you needed to write a full column of the same character as punishment and practice. Most of my classmates only had to write two or three columns of “punishment practice” after each quiz, but I often had to write three to four pages of them. I remember when I was in third grade, I would be writing these penalty characters until 3AM in the morning with my mother next to me, with constant tears on my face. To my knowledge, this was not typical for most third graders.

To add to the difficulty, I was always the odd one out because I came from a different culture. I didn’t really fit in...