Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Tic-Tac-Draw

Almost every culture has the game Tic-Tac-Toe, with some calling it by another name, such as Xs and Os77. Many of us enjoyed the game when we were younger because it was easy to initiate with just a pen and a piece of paper (or a stick with sand), and can be finished within half a minute.

However, as we grew older, the game became less interesting78. Why? Because at some point it became too easy. Most games end up in draws, and the only thrill is trying to see if you can trick a new opponent into making a careless move due to reckless/hasty actions (which is Core Drive 7: Unpredictability & Curiosity). With just a little bit of learned strategy, it became boring79.

Because there is a limit on the Empowerment of Creativity and Feedback, Tic-Tac-Toe became a lot less engaging for users.

On the other hand, chess is a game that has been studied and played rigorously for centuries. Today there are still thrilling matches between some of the strongest players in the world...