Core Drive 4: The Bigger Picture

Core Drive 4: Ownership & Possession is a powerful motivator that can attract us to do many irrational things but could also give us great emotional comfort and a sense of well-being. Often it is a central focus that works closely with many of the other Core Drives.

When working with Core Drive 6: Scarcity & Impatience, people continually become drawn in by a carrot. When paired with Core Drive 8: Loss & Avoidance, people do everything they can to secure what they have obtained. When matched with Core Drive 7: Unpredictability & Curiosity, people become obsessed with the outcome and whether they would gain the precious good. Of course, the successful accumulation of goods leads to Core Drive 2: Development & Accomplishment, and when the sense of ownership sparks the need to become better and innovate, Core Drive 3: Empowerment of Creativity & Feedback comes in play.

Here you can see how all the 8 Core Drives work together in...