Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

The World is Your Playground

We all have the same brains, so all the sound studies on our motivation and behavior should have a way to converge with each other. The main point of this chapter is not that Octalysis is superior to any other framework, but at least to me, it can be a very useful tool to help comprehend and navigate the other models in behavioral science, games, and gamification. In my own experience, it is both convenient and rewarding to be able to use one framework to analyze them all and help refine our understanding of behavioral design.

There are obviously many other splendid theories and models on human behavior out there. But to make this book’s length manageable for the reader, we won’t be able to flush them all out here.

I highly encourage avid Octalysis Learners who are filled by Core Drive 3 and Core Drive 7 to put on your Octalysis Glasses and study Nir Eyal’s Hook Model, Andrzej Marczewski’s User Types, or Daniel Kahnemann’...