The Threat and Opportunities in Gamification
Even though gamification has become accepted in the mainstream, poorly designed applications threaten its long-term viability and impact development. I am genuinely afraid that in a few years, companies will look at gamification and say, “Hey, we tried the points stuff and it didn’t work out. I guess gamification was just a short-term fad.”
That would be a huge loss for the world.
Based on my years of research, observation, and design in gamification, I am a hundred percent certain that good gamification design can unlock tremendous potential and improve many lives in the process. There are hundreds of case studies that illustrate this also. And so it is my job (and hopefully yours one day) to continue protecting and innovating the core essence and the promise of gamification.
In the long run, the term “gamification” might actually fade and eventually disappear. Currently, no one describes a website...