Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

The Problem with Educational Systems

The negative shift from Intrinsic Motivation to Extrinsic Motivation is a big issue within our educational systems.

I hold a firm belief that we as a species are endowed with an innate desire to learn, often driven by Core Drive 7: Unpredictability & Curiosity - a Right Brain Core Drive, and Core Drive 3: Empowerment of Creativity & Feedback - the Right Brain desire to use that knowledge in different ways. However, when it comes to school and training, that intrinsic motivation to learn quickly shifts into the extrinsic desire to obtain good grades, appease parents and teachers, gain respect from classmates, and secure prestigious, career-requisite diplomas. All of which are powered by Left Brain Core Drives such as Core Drive 2 and 4.)

Because of this, students often stop caring about the learning itself and do the minimum amount of work to achieve those extrinsic results (which sometimes involves copying each others’ home work...