Left Brain vs Right Brain Core Drives: the Bigger Picture
When you want to hook users into trying your experience, extrinsic rewards via Left Brain Core Drives work fairly well. However, most gamification campaigns see immediate results from these efforts and end up sticking with the same techniques continuously, which ultimately leads to a stale and stagnant experience. This results in overjustification, dwindled motivation, and even burnout. It is very important to quickly transition into Right Brain Core Drives and start implementing elements such as Meaningful Choices, Social Bonding, Refreshing Content (Game Technique #73), and Variable Rewards into the experience. Failure to do so will threaten the long-term success of a campaign.
Beyond that, it is also critical to consider the full implications of implementing various White Hat and Black Hat Core Drives, which we will cover in more depth in the next chapter.