Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Empowerment and Creativity in the Corporate Space

Core Drive 3: Empowerment of Creativity & Feedback also applies to the workplace and employee motivation.

Occasionally, my friends with corporate positions reach out to me about making the switch towards a career in entrepreneurship. More often than not, the reason they want to start their own companies is simply due to the frustration of not seeing feedback on their creative ideas in the corporate environment. Frequently, months will pass after they have proposed a plan or concept before there is any response or feedback through the corporation’s bureaucratic channels. More often than not, the employee never hears back on that creative idea.

In a bureaucratic organization, though everyone likes to talk about innovation, innovation requires risk, and the corporate ladder trains people to be risk averse. If anything new is happening, it is only after authorization through many signatures - to the point where no one could...