Suspense and Mystery in a Blender
Many companies also use Core Drive 7 to promote their brands by adding suspense and mystery to their marketing campaign. One classic example is Blendtec’s Will It Blend? campaign. Blendtec is one of those power blenders that sell for a whooping $300-$400 - about the price of an iPad Mini. Not cheap by any means, but since the value it promises is long-term health and love for your family, people will purchase it if they believe it is notably better than other blenders.
With some very creative marketing, Blendtec’s Founder Tom Dickson decided to launch a video series on YouTube called Will It Blend? In a long series of videos, the CEO dressed up in a lab coat as an scientist and throws novels, golf balls, broomsticks, and highly valued products such as the latest iPhone or iPad into the blender. Before blending the items, Dickson would ask the famous question, “Will it blend?”
Needless to say, this generated...